Personalisation is the ability to use technology to
accommodate the differences between how individuals engage with a digital service.
This takes many forms.
As a content provider or e-tailer this can mean the ability to
finely tune the dissemination (and hence monetisation) of your core
asset; digital content, to users in a manner which makes for a more
engaging and potentially more profitable experience.
With the volumes of digital content ever-increasing, putting
all of this behind a single keyword search technology is not the way
forward. Capturing the user’s intent and providing a more personalised
experience around this can completely change the perceived value of a
large and seemingly disconnected collection of digital information.
Autonomy IDOL’s ability to understand the meaning of a piece of unstructured content provides the basis for a new generation of Web Portal which connects users to relevant content based on its meaning. This can fundamentally improve access to and hence the underlying value of your digital assets:
- Automatically connect users to the highly relevant content about their topic(s) of interest; news stories, product reviews, social media posts.
- Allow users to identify relevant products and services based on their interest profile, along with other structured factors which may affect overall purchase appetite such as price and location.
- Provide personalised search results using intent based ranking. Search isn’t going away any time soon; the ability to rank results according to current/past user behaviour and interests (or indeed other users’ interests) is very powerful.
Content providers can allow users to consume their rich collections of content based around their specific topics of interest, connecting to relevant content automatically with the need to search for everything.
For users who are interested in making a purchase this could mean a single view of all relevant information about that product which allows them to come to a more rapid buying decision. Show them everything they need to know to make the most informed decision.