The large number of traditional broadcast and internet media
channels available today can make it very difficult for an organisation
to stay ahead of specific real-time information relevant to their
business; the ability to react to breaking news stories, track
competitors and manage risk can be hugely advantageous.
With literally thousands of sources; live news feeds, web
sites, TV and radio broadcasts and the huge rise in social media,
monitoring has traditionally been performed using manual and
semi-manual methods. This is not a scalable solution, however.
Automation is required.
Autonomy’s Meaning Based Computing technology makes it
possible to fully automate digital media monitoring. The machine can be
used to do the heavy lifting, finding potentially interesting content
out of huge volumes of parallel channels, allowing the human being to
provide a final level of quality assurance where required.
Autonomy IDOL Server provides a scalable solution to this
problem such that any number of channels can be simultaneously
monitored, with relevant results being automatically delivered to
multiple interested parties.
Instead of just using traditional keyword approaches IDOL
allows Meaning Based Monitoring; the ability to filter content based
upon its meaning, not just a match on some keywords in the content.
Okana’s ONDiscover Application brings all of this together in a powerful user experience or provides a dashboard for integration into existing Media Monitoring platforms.
Okana can deliver Autonomy-powered Media Monitoring solutions in many forms, from a bespoke solution specifically for your business right through to a rapidly deployable Appliance or fully managed Cloud-based service delivered to the browser. Our partnership with Moreover means that these complex solutions can be up and running in literally days, monitoring multiple news and User Generated Content feeds.